Nextop Marketplace
Nextop is an online B2B marketplace for machinery buyers and suppliers.
The Intro
I was approached by a client who had a concept for a marketplace application. Their vision was to develop a platform that connects buyers and sellers of industrial machinery, functioning as a matchmaking service.
The objective was to establish a marketplace where buyers can discover machinery tools and communicate their specific requirements to receive offers. Meanwhile, sellers and suppliers would have the opportunity to showcase their company profiles and list their products online, effectively promoting their offerings.
Role
Lead Designer
Team
1 Tech Lead
1 Project Manager
1 Graphic Designer
Tools
Sketch
InVision
Figma
Time
Nov 2019 - Feb 2020
Discovery & Research
The Machinery Tool Market
In 2018, Taiwan ranked 5th as a machinery tool exporter globally, with a market value of $3.67 billion, marking a 5% growth from the previous year. Noticing the absence of a domestic online marketplace, my client Nextop wanted to explore the potential of developing one. The goal was to create a marketplace that could also tap into the emerging markets of Thailand and Vietnam in Southeast Asia. By capitalizing on these opportunities, Nextop aimed to facilitate trades in the machinery sector across multiple regions.
Fig.1 Top 5 Countries for Machine Tool Exports in 2018
Fig.2 Breakdown of Taiwan Machine Tools Exports
in Jan. - May, 2019 by Destination
The Personas
Buyer, Supplier, and Account Owner
I conducted 5 interviews to gain insights into the buyer, supplier, and account owner personas.
Takeaways
Validating Assumptions
User Flow
Search, Sign Up, and Add to Cart
Solutions
Progressive Web App
for both web and mobile needs
Buyer
Search
Save to cart
Send inquiries and get quotes
Admin & Suppliers
Manage roles as admin
List and manage products
View analytics of ad campaigns
